Digital fitness & wellness products

The path to innovation can be easy

With more and more consumers choosing to live healthier lifestyles, the fitness & wellness industry is both thriving while also struggling with constant evolution and disruption. New players are challenging legacy brands and market practices, developing innovative solutions to engage their customers. In this dynamic environment, the only certainty is that change is here to stay.

For over a decade, Star has guided startups and enterprises through the digital transformation era to capitalize on emerging trends and technologies. Our cross-functional teams of designers, strategists and engineers use a powerful combination of skill, experience and passion, and proactively drive all processes from ideation to launch in order to create purposeful and intuitive digital fitness and wellness products.

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85%

of our new projects are recurring customers or referral through our existing clients

750

team members worldwide. At Star, we are a diverse team of strategists, designers and engineers

years in making. Our roots are in Silicon Valley. Our mindset is global

551

completed projects for over 300 customers

We are trusted by

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Fitness & Wellness service offering

Innovation & Digital Transformation

Digital transformation
Customer trends and insights
Product research, design, strategy, and roadmap development
Go-to-market strategy development and support
Strategy and business design
Explore opportunities
User research

Consumer Apps & Services

Digital voice assistants
Chatbots
User and product research
Product roadmap development and management
UX/UI development

Connected Devices

Connectivity and IoT platforms
Companion apps
Analytics, dashboards and data science
Remote classes
Remote diagnostics

Are you sitting on an idea that you’re just not sure how to bring to life? Tell us all about it

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What makes us different

Our design-driven and user-centric approach helps us create exceptional digital fitness and wellness solutions that truly transform and enrich the lives of end-users. At the same time, we work closely and transparently with our customers throughout each stage of development, always keeping in mind their business needs and goals to ensure the holistic success of our products.

With each client, we utilize our 10+ years of experience working with startups to be ever more agile, lean and flexible in our operations, all while quickly delivering high-quality end-to-end solutions.

How we do it

Always focused on the end-users’ interests, we continuously develop, test, and refine our products through an array of the latest technologies and practices to create intuitive products that fit seamlessly into our users’ daily lives.

In addition to our in-depth expertise in fitness & wellness, we also leverage our cross-sector experience in healthcare, automotive, fintech, and IoT and empower our teams with the tools, technologies, skills and knowledge essential to deliver all the elements needed for truly comprehensive and enduring digital fitness & wellness solutions.