The path to innovation can be easy
With more and more consumers choosing to live healthier lifestyles, the fitness & wellness industry is both thriving while also struggling with constant evolution and disruption. New players are challenging legacy brands and market practices, developing innovative solutions to engage their customers. In this dynamic environment, the only certainty is that change is here to stay.
For over a decade, Star has guided startups and enterprises through the digital transformation era to capitalize on emerging trends and technologies. Our cross-functional teams of designers, strategists and engineers use a powerful combination of skill, experience and passion, and proactively drive all processes from ideation to launch in order to create purposeful and intuitive digital fitness and wellness products.
of our new projects are recurring customers or referral through our existing clients
team members worldwide. At Star, we are a diverse team of strategists, designers and engineers
years in making. Our roots are in Silicon Valley. Our mindset is global
completed projects for over 300 customers
Fitness & Wellness service offering
Innovation & Digital Transformation
- Digital transformation
- Customer trends and insights
- Product research, design, strategy, and roadmap development
- Go-to-market strategy development and support
- Strategy and business design
- Explore opportunities
- User research
Consumer Apps & Services
- Digital voice assistants
- User and product research
- Product roadmap development and management
- UX/UI development
- Connectivity and IoT platforms
- Companion apps
- Analytics, dashboards and data science
- Remote classes
- Remote diagnostics
What makes us different
Our design-driven and user-centric approach helps us create exceptional digital fitness and wellness solutions that truly transform and enrich the lives of end-users. At the same time, we work closely and transparently with our customers throughout each stage of development, always keeping in mind their business needs and goals to ensure the holistic success of our products.
With each client, we utilize our 10+ years of experience working with startups to be ever more agile, lean and flexible in our operations, all while quickly delivering high-quality end-to-end solutions.
How we do it
Always focused on the end-users’ interests, we continuously develop, test, and refine our products through an array of the latest technologies and practices to create intuitive products that fit seamlessly into our users’ daily lives.
In addition to our in-depth expertise in fitness & wellness, we also leverage our cross-sector experience in healthcare, automotive, fintech, and IoT and empower our teams with the tools, technologies, skills and knowledge essential to deliver all the elements needed for truly comprehensive and enduring digital fitness & wellness solutions.
Trends & Insights
Web & Mobile
Embedded & Hardware
Cloud & DevOps
Recent case studies
Our outside perspective. Thoughts on the future of fitness & wellness
Webinar recording: Launch fitness and wellness apps in days, not months
Home is where the pulse is. How digital innovation is reviving the home workout
Strategic reactions: how to address short-term needs with long-term strategies
Netpulse + Apple Watch: the perfect fitness match
Food and the future: Trends and innovations in the food industry
And there’s so much to talk about! Let’s meet!