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Digitally transforming
fitness & wellness

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The path to innovation can be easy


With more and more consumers choosing to live healthier lifestyles, the fitness & wellness industry is both thriving while also struggling with constant evolution and disruption. New players are challenging legacy brands and market practices, developing innovative solutions to engage their customers. In this dynamic environment, the only certainty is that change is here to stay.

For over a decade, Star has guided startups and enterprises through the digital transformation era to capitalize on emerging trends and technologies. Our cross-functional teams of designers, strategists and engineers use a powerful combination of skill, experience and passion, and proactively drive all processes from ideation to launch in order to create purposeful and intuitive digital fitness and wellness products.

Let’s talk!


of our new projects are recurring customers or referral through our existing clients


team members worldwide. At Star, we are a diverse team of strategists, designers and engineers


years in making. Our roots are in Silicon Valley. Our mindset is global


completed projects for over 300 customers

Fitness & Wellness service offering

Innovation & Digital Transformation

  • Digital transformation 
  • Customer trends and insights 
  • Product research, design, strategy, and roadmap development 
  • Go-to-market strategy development and support
  • Strategy and business design 
  • Explore opportunities 
  • User research

Consumer Apps & Services

  • Digital voice assistants
  • Chatbots 
  • User and product research
  • Product roadmap development and management
  • UX/UI development

Connected Devices

  • Connectivity and IoT platforms
  • Companion apps 
  • Analytics, dashboards and data science 
  • Remote classes
  • Remote diagnostics

Are you sitting on an idea that you’re just not sure how to bring to life? Tell us all about it

Let’s talk!

What makes us different

Our design-driven and user-centric approach helps us create exceptional digital fitness and wellness solutions that  truly transform and enrich the lives of end-users. At the same time, we work closely and transparently with our customers throughout each stage of development, always keeping in mind their business needs and goals to ensure the holistic success of our products. 

With each client, we utilize our 10+ years of experience working with startups to be ever more agile, lean and flexible in our operations, all while quickly delivering high-quality end-to-end solutions. 

How we do it

Always focused on the end-users’ interests, we continuously develop, test, and refine our products through an array of the latest technologies and practices to create intuitive products that fit seamlessly into our users’ daily lives.

In addition to our in-depth expertise in fitness & wellness, we also leverage our cross-sector experience in healthcare, automotive, fintech, and IoT and empower our teams with the tools, technologies, skills and knowledge essential to deliver all the elements needed for truly comprehensive and enduring digital fitness & wellness solutions.


fitness & wellness solutions
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fitness & wellness testimonial
digital fitness & wellness

Star Fitness & Wellness experts

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David Box
David Box
Managing Director, HealthTech
Alona Makogon
Alona Makogon
Marketing & Business Development Lead
Christopher Scales
Christopher Scales
Director of Strategy & Insight
Elena Cannata
Elena Cannata
Delivery & Strategy Lead, North America
Rostyslav Oliinyk
Rostyslav Oliinyk
Delivery & Strategy Lead, Europe
Ed Adamson
Ed Adamson
Director of Strategy & Insight, UK
Antonina Burlachenko
Antonina Burlachenko
Head of QA
Olia Dehtiarova
Olia Dehtiarova
Deputy Head of Product Management
Oksana Okolovych
Oksana Okolovych
Industry Analyst
Alex Debkaliuk
Alex Debkaliuk
Design Director
Sergiy Uskov
Sergiy Uskov
Director, Service Delivery

Our services

Star Strategy

Star Strategy

Business Design

Opportunity exploration

Trends & Insights

Roadmap Development

Strategy Validation

New Ventures

Star Design

Star Design

Design Research

Design Strategy


Digital Design

Industrial Design

Service Design

Star Engineering

Star Engineering

Web & Mobile

Embedded & Hardware

Cloud & DevOps

Data Science

Product Management

Quality Assurance

And there’s so much to talk about! Let’s meet!