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AdTech & MarTech solutions
AdTech MarTech services & solutions
AdTech & MarTech Industry
AdTech & MarTech services

AdTech
& MarTech

Bespoke impactful digital solutions that enable engagement, catalyze conversion and drive delight.

Our approach

At Star, we partner end to end from discovery through development, deploying a fused capability model to enable intuitive, resilient and category-defining solutions.

  • Star Strategy

    Defining powerful endgames for your organisation to connect your now, near and next

    • Opportunity Exploration
    • Roadmap Development
    • Strategy Validation
    • Trends & Insights
    • Experience Design
  • Star Design

    Bringing your ambitions to life via engaging and human-centred digital and physical experiences

    • Design Research
    • Design Strategy
    • Storytelling
    • Digital Design
    • Industrial Design
    • Service Design
  • Star Engineering

    Full-stack develpment and enablement of scalable, category defining technology solutions

    • Web & Mobile
    • Embedded & Hardware
    • Cloud & Devops
    • Data Science
    • Product Management

We create powerful AdTech and MarTech solutions designed to both stand alone and integrate into larger platform ambitions and digital transformation journeys.

Click & explore more:

Platform

Our Platform team blends new product development, integration and simplification to connect and deploy engagement-driven multi-product or high-load AdTech & MarTech within global platforms.

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AdTech

Our AdTech team crafts best-in-class products that enable agencies, brands, publishers, and platform providers to target, deliver and measure data with pace and flexibility.

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MarTech

Our MarTech team specializes in developing and integrating unique solutions that enable better data collection, analysis and automation to foster meaningful relationships between customers and brands.

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people
as a core
people
as a core
people
as a core

AdTech
& MarTech services

We put the end-user at the core of everything we do — whether that's new product development, audience engagement, platform integration or data insight.

  • Discovery & Foresight

    Explore the market of the future, refine your strategic ambitions & shape your tactical plan of action.

    AdTech & MarTech - Discovery & Foresight
    Discovery & Foresight

    • Customer & Product of the Future
    • Opportunity insights & prioritization
    • Service design & operating model review
    • Acquisition & monetization strategy
    • Product diligence & competitor insights
    • Future state architecture & data strategy
    • User Experience & hypothesis validation

  • Bespoke AdTech &
    MarTech Solutions

    Develop category-defining AdTech and MarTech solutions to find, convert and delight your audiences.

    Bespoke AdTech MarTech Solutions
    Bespoke AdTech &
    MarTech Solutions

    • Programmatic Ecosystems
    • Media Planning Platforms
    • Ad Performance insights & analytics
    • Creatives Management
    • Private Marketplaces
    • CRM enablement
    • Data visualisation
    • Partner Integrations

  • Unified Platform Enablement

    Connect new and existing AdTech and MarTech solutions to best enable your wider digital and transformation agenda.

    AdTech & MarTech - Unified Platform Enablement
    Unified Platform Enablement

    • Value Propositioning & Endgame Vision
    • Holistic Capabilities & Product Analysis
    • Digital Transformation & Ecosystem Strategy
    • Integration & Unified Data enablement
    • Product and Technology Roadmapping
    • Adoption & Change Management
    • Requirements and use case definition

  • User Adoption &
    Engagement

    Craft intuitive user-centric experiences that drive adoption and engagement across your ecosystem.

    AdTech & MarTech - User Adoption and Engagement
    User Adoption &
    Engagement

    • User discovery & validation
    • Workflow analysis & journey mapping
    • Implementable Design Systems
    • UI Kits & Design Specifications
    • New Service Design
    • Rapid UX Prototyping and Testing
    • Communication & Adoption Artefacts

  • Integration & Interoperability

    Ensure secure interoperable data flows across your ecosystem using the best internal and external tools, platforms & resources.

    Integration & Interoperability solutions for AdTech & MarTech industry
    Integration & Interoperability

    • Integration & Interoperability Strategy
    • Data Pipeline Analysis & Development
    • Metrics & Optimisation tracking
    • Security & Uptime
    • Integration strategy at Scale

  • Data Science & Analytics

    Apply best-in-class data structuring, analytics, AI & ML to optimize algorithms & improve data insight.

    AdTech & MarTech Data Science & Analytics
    Data Science & Analytics

    • Data Collection & Structuring
    • Data Management Platforms
    • AI/ML Modelling & Predictive Analytics
    • High Load Infrastructure
    • Complex DWH integrations
    • Data Visualisation & Reporting
    • Data Marketplace & Democratisation

We are trusted by...

Our mission is creating your pathway to success

380+

multinational clients

85%

of our new projects are recurring customers or referrals through our existing clients

935+

completed projects

40%

faster delivery according
to the market standards

80

NPS

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14+

years on the market

Full map, yellow

15

locations worldwide

Industry Experts

Expert Card-10

George Bell

Managing Director,
AdTech & MarTech

Expert Card-9

Konstantin Burkovtsev

Product Manager,
Adtech & Martech

Expert Card-8

Olia Dehtiarova

Deputy Head
of Product Management

Ready to discuss
your big ideas?

Contact us now
Expert Card-7

Wiktor Kowalczuk

Programme Lead

Expert Card-6

Sergii Shvets

programme lead

Expert Card-5

Oleksii Oleksiienko

Technical Product Manager

Expert Card-4

Vasyl Kovalenko

Software Architect

Expert Card-3

Oleg Khomenko

Data Science Specialist

Expert Card-2

Vadym Deineka

Senior Software Engineer

Expert Card-1

Elena Podlisniuk

Marketing Manager

Expert Card

Alona Yakymchuk

Business Partner

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North America, Big

We are truly global.
Explore our locations around the world.

North America, Big

Star is a global team of product creators. We connect strategy, design and engineering services into a seamless workflow devised to build solutions with the right focus on impact, scalability, performance and prudence.

Insights & inspiration

Receive the latest Star insights on trends, technologies and endgame-driven approaches straight to your inbox.

Contacts

Or write us at hellostar@star.global

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