Overview

AppyWay offers the most digitally advanced platform – a range of digital mapping, parking management and analysis solutions. Armed with accurate, standardized data, APIs and tools for smart kerbside management, AppyWay also helps local authorities and businesses unlock the power of their kerbs, to the benefit of residents, drivers, high streets and councils.

The idea

Looking to capitalize on strong in-market momentum, AppyWay identified its existing mobile application(s) as at risk of falling behind the needs of users as well as limiting the potential of its future business model. They wanted to develop a new B2C and fleet mobile application demonstrating the capabilities of their data. The application was intended to support future funding rounds, improve the customer experience for existing users and demonstrate the capabilities of AppyWay to future partners. 

In June 2021, the AppyWay team completed a design sprint to ideate on the functionality for the MVP. They engaged Star for our end-to-end product development experience and deep expertise in mapping and mobile solutions. We put together a full-stack team covering product, design, engineering and testing to work side-by-side with the AppyWay team.

Project

We started with a three weeks discovery phase, refined the roadmap, completed research, and planned the first production release in November 2021, delivering user onboarding flow, view/search parking, navigation to the parking bay, and zones view. 

The core functionality of the application included displaying, searching and filtering parking options, helping consumers to understand the best match for their needs, such as the cheapest and nearest or closest parking bays. This was delivered with a high-quality user experience executed as native iOS and Android applications.

The application is now being used to secure new commercial opportunities for AppyWay as they look to expand their business into new domains. Following the launch of the product in the market, individual users are able to take the stress out of parking, while fleet operators have a new tool to reduce parking fines for their drivers.

After the successful release, we continued to support and maintain live applications and work on product monetization. More value features were implemented, followed by the subscription model – now a user may choose between a monthly subscription and a one-day purchase.