April 21, 2020 • Webinar recording
Mobility and Me
Brief history of our lives with mobility
We hope you enjoyed this Webinar. For those of you wishing to discuss your own challenges and opportunities, or if you need to dive more deeply into Star's mobility services, we are pleased to offer participants and their supporters a 1:1 introduction with George Bell, Executive Director - UK & Ireland. George will explore your ambitions and share how Star can support you.
Q&A session
[Sam Hunt @Star]:
There are multiple opportunities for mobility innovators. To give your innovation the best chance of being a hit and not a miss, it’s important to focus on underlying themes rather than getting excited about specifics and use cases that are too narrow. For example, consider vehicles as communication portals, rather than getting enthralled about how the windows can display the news.
From this point, test the concept early with consumers and understand the commercial and technical feasibility. Focus on maximising learning while minimising spend by applying rapid user research and prototyping techniques. Use learnings from these experiments to refine your ideas and build the evidence required to convince your organisation.
