Senior Marketing Operations Manager

We are looking for you! 

We’re looking for a senior marketing operations manager who will own our marketing tech stack, data, and processes end to end. In this role, you’ll be the bridge between marketing, RevOps, and sales – making sure our tools, workflows, and reporting translate into real pipeline impact, not just activity.

You’ll combine hands-on system expertise (HubSpot, Salesforce, automation tools) with a strategic mindset to design scalable processes, enable our teams, and continuously optimize performance across awareness, engagement, and revenue.

Skills and experience you can bring to this role!

Ownership mindset. You take full accountability for outcomes — from identifying opportunities to driving measurable business impact. You’re comfortable making decisions and ensuring alignment across teams.

Business strategist. You understand how operational excellence fuels growth. Every initiative you lead connects back to tangible business value and performance metrics.

Proactive self-starter. You spot improvement areas early, propose low-lift solutions, and communicate clearly with all stakeholders to keep everyone on track.

Adoption advocate. You know that success isn’t just about process — it’s about people. You design and drive effective enablement strategies to ensure new tools and workflows are embraced across the organization.

Qualifications and experience

Must have:

• 5+ years of proven track record in marketing operations or marketing technology roles.
• Hands-on experience with using and managing marketing automation platforms (Hubspot (preferred), Marketo, Pardot, etc)
• Strong aptitude in process optimization, workflow automation, APIs and tracking implementations.
• Demonstrable experience building dashboards, analyzing performance metrics, and providing strategic insights.
• Proven track record of being a Salesforce power user to ensure seamless data alignment across systems.
• Exceptional communication, documentation, and organizational skills with attention to detail and consistency.
• Dedication to increasing knowledge of Marketing Operations best practices and new tools.
• Self-starter, with a growth mindset and an ability to thrive in ambiguity and a fast-paced environment.
• Proficiency in English.

Nice-to-have:

• Technical fluency with data and automation tools such as DataGroomr, Zapier, Zoom Events, Clearout, and CookieYes to maintain automation, data integrity, and compliance.
• Familiarity with business intelligence and reporting tools such as Power BI or Tableau to enhance data-driven decision-making.
• Experience with intent data platforms like 6sense or Demandbase, as well as website deanonymization tools such as RB2B.
• Passion for AI and automation, using technology to improve personalization, accelerate campaign launches, and optimize marketing performance.

What impact you’ll make

Marketing technology and toolstack:

• Own and evolve the marketing tech stack (CRM, marketing automation, data enrichment, analytics) to support business goals through efficient, data-driven, and scalable operations.
• Maintain integrations between channels (eg website, email, social, event tools, etc) to ensure seamless data flow and tracking.
• Ensure compliance with local regulations, data integrity and governance.
• Train marketing team members on tools usage and ensure the technology is being used to its full potential.
• Evaluate and recommend new tools and technologies that improve efficiency, visibility, and marketing impact.

Process design and optimization:

• Build, document, and optimize marketing processes (campaign workflow, lead management, nurturing, scheduling, campaign reviews) proactively spotting issues and suggesting improvements.
• Collaborate with RevOps to align on account and lead scoring, routing, attribution, and pipeline influence.
• Create and maintain playbooks for recurring marketing activities.

Campaign execution support:

• Support the marketing team with the setup of campaigns, landing page templates, nurture sequences, etc to accelerate production times and streamline campaign launches.
• Maintain clean, verified contact databases to enhance deliverability, reduce bounce rates, and improve sender reputation.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for continuous optimization.
• Enforce campaign management best practice: tagging, tracking parameters, UTMs, conversion mapping.

Data, analytics and reporting:

• Design and maintain KPI dashboards, regular reports, and data visualizations to track performance, ROI, and insights across all marketing activities.
• Maintain clean, accurate CRM data with automated deduplication, enrichment, and precise tagging for targeting and reporting.
• Manage GDPR- and CCPA-compliant cookie consent frameworks that balance user privacy with a seamless digital experience.
• Provide actionable insights to influence strategy, budget allocations, and channel mix.
• Stay updated with industry trends, marketing operations standards, and new technologies, proactively suggesting improvements.

What you’ll get

Regardless of your position or role, we have in place a wide array of benefits, including flexible working (hybrid/remote models) and generous time off policies (unlimited vacations, sick and parental leaves) to make it easier for all people to thrive and succeed at Star. On top of that, we offer an extensive reward and compensation package, intellectually and creatively stimulating space, health insurance and unique travel opportunities.

Your holistic well-being is central at Star. You'll join a warm and vibrant multinational environment filled with impactful projects, career development opportunities, mentorship and training programs, fun sports activities, workshops, networking and outdoor meet-ups.