Smart charging solutions: Elevating Connected Kerb's EV network
Industry
Automotive & Mobility
Service Line
End-to-End Development
EV charging network for everyone
Connected Kerb’s endgame is to drive the adoption of electric vehicles (EVs) through innovative, sustainable, and accessible charging infrastructure, delivering future-proof and cost-effective solutions for public sectors, developers, fleets, workplaces, and car parks, thereby enabling seamless EV integration across communities.
Achieving this endgame means creating convenient, user-centric EV charging systems with real-time availability, smart off-peak charging and session tracking that enhance efficiency, reduce costs, and support sustainability.
Operational reality
The primary challenge for Connected Kerb was to improve their existing EV charging mobile solution. The company aimed to revitalize its digital interface to cater to the evolving needs of its diverse user base and stakeholders, including city institutions and mayor's offices.
Milestones
✓ Released a cross-platform app with smart charging capabilities, making EV charging more convenient and effortless for users.
Playbook & Journey
Connected Kerb and Star initiated a strategic partnership to enhance user engagement, product functionality and support Connected Kerb’s market leadership in on and off-street charging.
Laying the foundation
The project began with a focus on creating the initial product roadmap and backlog, outlining key features and priorities. Essential activities included UX design, wireframing, and mapping the user journey. This foundational work provided clear direction, ensuring the final product would meet the diverse needs of Connected Kerb’s users and stakeholders.
Building and refining the product
The team refined the product backlog, enhanced UX and visual designs, and advanced mobile app development for iOS and Android. A cloud-based API backend was rigorously tested and documented to guide development and future updates.
MVP release
The Minimum Viable Product (MVP) was released, featuring Home Charging and RFID technology integration. This initial release set the stage for further enhancements, focusing on user experience improvements, including map functionality for locating EV charging stations, session payments, favorite locations, and account management.
Full Launch
Connected Kerb fully launched their app with advanced Smart Charging capabilities. The phased release strategy, gradually rolling out the app from 1% to 100% over a week, ensured control and quick issue response. Post-launch, ongoing development continued to refine and expand features based on user feedback.
Impact
Enhanced user engagement
- By providing a visually appealing and functional mobile experience, Connected Kerb has successfully retained users, strengthening relationships with existing customers.
Supported market expansion
- The cross-platform solution amplified Connected Kerb's impact in the market, reaching a broader audience and securing a competitive edge in the EV charging industry.
Increased operational efficiency
- Reduction of the failed sessions, which streamlined apps’ operations, expanded functionality and boosted overall efficiency.
"Star's collaboration has been instrumental in driving our mission forward. Their expertise and dedication have enabled us to create a user-centric solution that meets the needs of our diverse user base and stakeholders."
Ben Boutcher-West
CDO at Connected Kerb
Project scope
- Mobile Development Tools: Cross-platform development frameworks for iOS and Android.
- Backend Development: Cloud services for API management and data handling.
- Design and UX Tools: Advanced wireframing and UX design software.
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