Meet Star at CES 2026
Join our on-site CES briefing session:
Topic: Consumer experience transformation in the age of agentic AI
Date: January 7, 2026 • 1:00 PM – 2:00 PM PST
Location: The Venetian, LIDO Ballroom 3105–3106, 3rd floor
Find us on the show floor:
Date: January 6–9, 2026
Location: Venetian Expo — German Pavilion,
Hall A, Booth #51242-23
CES 2026 is where the next era of consumer experience takes shape,and Star is bringing you a clearer vision of how agentic AI will transform it.
We help ambitious brands, agencies, and innovators transform experiences through human-centric design, cutting-edge engineering and emerging technology such as artificial intelligence. Join us at CES 2026 for an immersive session and live discussions on how the agent-to-agent economy will shape the way consumers and their AI agents shop and interact with brands.
Join us at CES 2026 to explore how the agentic AI revolution will redefine consumer experience and brand relationships.
Imagine it’s 2030: AI agents manage trillions in transactions and make autonomous decisions on behalf of consumers. This new agent-to-agent (A2A) economy goes far beyond personal shopping, reshapes every day consumer experience and changes how brands and their agency partners create and capture value.
At CES 2026, we will give you a glimpse into a future where AI agents become the primary consumer interface, connecting directly into brand, retail and media ecosystems. Using the Human AI Interaction Model (HAIM), we’ll show how to design agentic systems that are powerful yet bounded, autonomous yet accountable and always human-centered.
In our briefing session, we will unpack three critical dimensions:
✓ How agents handle the entire purchase lifecycle, and what that does to today’s “browse‑to‑buy” journeys.
✓ How to use the HAIM to design and deploy adaptive, inclusive customer experiences where agents and humans collaborate, keeping users in control while systems become more autonomous.
✓ How brand agents and consumer agents negotiate in real time, and what brands, agencies and media vendors must change to remain “agent‑discoverable” and trusted in this new ecosystem.
Secure your spot and be the first to experience the future of consumer experiences powered by agentic AI.
Meet our speaker
Martin Fix brings more than two decades of experience architecting and delivering transformative software solutions across machine learning, artificial intelligence, IT infrastructure, and technology management.
Martin’s current focus is integrating the Human AI Interaction Model (HAIM) into consumer and commercial experiences, ensuring AI agents continue to enhance human agency in an agentic future. He helps brands design AI systems that not only work for people but work with them, championing agentic solutions that are fundamentally ethical and transparent by design.
CES 2026: Let’s Talk Agentic AI
Join our on-site briefing and continue the conversation with Star’s experts at our booth —Venetian Expo, German Pavilion, Hall A, Booth #51242-23
- For innovation leaders: See how AI agents will change the way people shop and how your products can plug into this new buying journey.
- For brand leaders: Understand how agentic AI requires new strategy for building brand trust and marketing approach
- For agency leaders: Where does advertising fit within the new agent-to-agent economy? Discover how to codify your creative and strategic expertise into AI agents for your clients.
Skip the lines, catch Star first
Reach out to us, and we’ll make it easy to meet at CES — at our session, booth, or a time that works for you.
