WEBINAR
AI-enabled in-cabin experiences: How to shape the future when anything is possible?
Your future in-car experience, personalized — the ideas that matter and the lens to validate them.
Date: June 11, 2026 • 4:00 - 5:00 pm CET
Location: online
The next generation of in-car experience is not about more features. It is about a fundamentally different relationship between the driver, the vehicle, and the digital world around them. A car that prepares for you before you ask. A cabin that adapts to who is inside it. An assistant that feels like it belongs to your brand — not a generic chatbot bolted onto a dashboard. The technology already exists. OEMs are investing fast. But the bigger challenge is no longer capability — it is direction.
There are countless ideas. The real question is which experiences are actually worth building — what will create genuine driver value, brand differentiation, and long-term loyalty, and what risks becoming another hype cycle.
The brands that succeed will not necessarily be the ones moving fastest, but the ones making smarter decisions about where AI can create experiences people truly value.
Join us to unpack the real design implications of Agentic AI — what’s changing, where to start, and how to build intelligent, human-centered automotive experiences that scale.
What we will cover:
✓ Futuristic AI-enabled in-cabin concepts
From Adaptive Cockpit and Predictive Wellness to Generative In-Cabin Experiences and In-Car Commerce Hub — concrete AI experience ideas, each grounded in a real driver problem and a clear OEM value case.
✓ From idea to something real — how do you decide what to build?
How Star takes a concept from research and ideation to a prototype drivers can actually react to. What the validation process looks like, what it reveals, and why it changes which ideas survive.
Register now
Your challenge. Our agenda.
We intend to make every minute of this session relevant to your work. When registering, tell us which experience area matters most to you — and we will build the agenda around it.
Meet our speakers
Katharina Sturm
Senior UX Designer
The real value of AI in mobility is not automation alone — it’s creating a connected ecosystem that supports people’s everyday lives, adapts to their context, and makes every interaction feel more personal and useful.
Irina Nalivaiko
Lead UX Designer
OEMs are not short of ideas. What's missing is a lens to judge them — which concepts create real value, and which will still matter when the technology matures. That's exactly what this session is built around.
- A curated set of AI experience concepts to pressure-test against your own roadmap.
- A clear framework for evaluating which ideas are worth prototyping — and which are not.
- Practical insight into how Star moves from research and ideation to validated concept.
The cabin is the most personal space a brand owns.
Join us to explore what AI can do with it — and how to decide where to start.
