A must read for marketing leaders in the AI-era
What CMOs really want from technology
In our independent 2025 Forrester Consulting study, The Next-Gen Marketing Platform Imperative, based on insights from over 300 CMOs and senior marketing leaders at global brands with more than $1B in annual revenue across North America and Europe, we examine how AI, data and platform technologies are reshaping the marketing ecosystem and, most importantly, how agency - client relationships must evolve to drive growth.
Why this report matters
Understand why integration between agencies and brands are key to unlock growth
- Understand why 47% of CMOs say agencies fall short on AI automation and what you can do to close the gap
- Discover how to differentiate your technology, prove ROI and move from execution vendor to strategic growth partner
- Explore the evolving role of modern enterprise CMOs
Our latest thinking on media & advertising
Ready to turn these insights into actions?
