AUTHOR

Head of Design, Italy at Star

Yossef Schvetz is Head of Design, Italy at Star. He works with Star’s European and international clients to ideate, define and refine design-driven strategies and approaches to problem-solving and innovation. Formerly an Industrial and User Experience Design Director, he has led projects for iconic names such as Amgen, Abbott, Merck, Nokia, HP and Johnson & Johnson. Yossef is a strong advocate of holistic user experiences, deep field research and always makes sure products are human-centric and bring impactful improvements to users.