Observations and insights from the 2019 IAA show and conference tracks

‘Driving Tomorrow’. That was the theme of this year’s Frankfurt Motor Show, IAA 2019. The theme ensured that the stage was set for a thought-provoking presentation of the future of mobility. From OEMs to start-ups, high-tech companies to mobility service providers, thousands of exhibitors gathered from around the world to present their vision of where mobility is headed. Star team identified five key trends that shaped this year’s show, and in our IAA trend report, we give our view on how these key forces will shape mobility’s endgame. Get your copy here.