Sunnyvale, August 18 - Star, the global technology consultancy, has appointed Thomas Biedermann as its Global Head of Media & Advertising.
Thomas brings more than two decades of international leadership experience in media and advertising, spanning both agency and consumer-side roles. In his new role, he will lead the vertical’s global strategy, deepen Star’s relationships with agency networks and expand its services for brands looking to build more connected, AI-ready marketing capabilities.
Media & Advertising has been a core industry vertical for Star for nearly two decades, and we are proud to have supported some of the world’s largest agency networks through their digital transformation,” said Michael Schreibmann, CEO and Co-founder of Star. “As brands take greater ownership of their data, technology and marketing operations, they need partners that understand how brand and agency ecosystems work together. Thomas will deepen our agency relationships while bringing Star’s domain expertise and technology capabilities to more brands navigating marketing transformation in the AI era.
Alongside its continued work with agencies and media owners, Star is expanding its Media & Advertising business to support brands directly. The company will help brand marketing organizations build and modernize their in-house data, MarTech and marketing operations, integrate their capabilities with agency platforms and create secure technology foundations for AI. This will give brands greater control over customer data, improve speed and cost efficiency and support more consistent customer experiences and privacy compliance.
Thomas has built and scaled agency organizations, led multidisciplinary teams and developed strategies that help clients achieve profitable and sustainable growth. He previously served as Managing Partner at iProspect and spent more than eight years as SVP and Managing Director at Merkle | DWA. Earlier in his career, he held senior media and customer proposition roles at Sky Deutschland, alongside leadership positions across digital media, publishing and advertising.
Marketing is undergoing a fundamental transformation, both in how agencies serve their clients and how brands orchestrate their own ecosystems to shape the future of customer experience,” said Thomas Biedermann, Global Head of Media & Advertising at Star. “I’m excited to join Star, which combines deep platform development expertise with AI innovation and a strong understanding of user experience. This uniquely positions us to help agencies and brands transform how marketing operates, stay relevant and build a competitive advantage in the AI era.
The expansion responds to a clear market need. In 2025, Star commissioned Forrester Consulting to survey 310 senior marketing decision-makers at organizations with at least $1 billion in annual revenue. The study found that 50% struggled to track campaign ROI because of fragmented marketing systems, only 8% reported seamless data integration between brand and agency platforms and 47% said their agencies’ marketing technology fell short on AI-driven automation and optimization. Star helps address these challenges through technology modernization, systems integration, bespoke platform development and AI-enabled automation.
