December 3, 2020 • Webinar recording

Ideation to implementation: developing ML tech to change driver behavior

How can we use technology to improve driving habits, and with it, road safety? 

Recently, Star and Cloudmade, the global leaders in automotive product design and engineering, demonstrated how that problem could be addressed by creating a personalized driving coach, which uses AI and machine learning to improve driving habits. They discussed the building blocks for the personalized driving coach in a recent webinar. 

The webinar featured Star’s Head of Solution Architecture, Automotive & Mobility, Oleg Lebedyn, and Manuel Gattinger, Head of Design, Germany; and CloudMade CTO, James Brown, and Head of Data Science, Dr. Pavel Negadailov. During the webinar, the team shared their experiences from building personalized driving partner software, described the design and engineering process they followed and talked about the complexities of designing software aimed at modifying user behavior.


Human error is a contributing factor for 93% of road accidents. Find out how a collaboration between Star and CloudMade experts helps OEMs solve bad driver behaviors.

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