Developing interoperability strategy for the leading biotech company
Client
Pharmaceutical Company
Segment
Interoperability
Industry
Healthcare
Service Line
Service Design
Optimizing interoperability rollout for 25,000 facilities
Our client’s endgame is to develop efficient, scalable processes that drastically reduce the time required to integrate their new interoperability product with thousands of third-party sites, accelerating the rollout across all client locations.
Achieving this endgame involves establishing a framework where regional offices can take over the sale and deployment of the solution, ensuring faster, more effective implementation while providing the company an opportunity to reach its market penetration goals in a fraction of the initially projected time.
Operational reality
The client initially sought Star’s help to improve their deployment strategy for an interoperability solution. However, after the project kickoff, it became clear that while they had a solid grasp of the laboratory environment, significant gaps existed in product readiness and sales processes. Key elements like the value proposition, buyer personas, and pricing models were not fully defined, which threatened to delay deployment.
Recognizing these opportunities, Star shifted the focus of the integration workshop to address product readiness and sales gaps, incorporating these findings into a comprehensive strategy that streamlined the entire implementation workflow.
Milestones
✓ Integration preparation: Reviewed the client’s interoperability solution, mapping strengths, weaknesses, and gaps through workshops and process analysis.
✓ Product readiness & sales: Analyzed product readiness, prioritized gaps, and addressed sales process roadblocks for smoother deployment.
✓ Deployment & support: Defined staffing needs and outlined expectations for approvals, documentation, and deployment to prevent delays.
Playbook & Journey
The project was executed in three key phases:
Integration preparation
Activities included a kick-off workshop to align on project scope, business process mapping to assess the current state, and SWOT/gap analysis to identify areas for improvement.
Collaborative workshop
Star conducted stakeholder interviews and facilitated an on-site workshop to refine the business process map, develop a value proposition canvas, define impact on ROI, and identify opportunities for improvement.
Documentation and recommendations
The final phase involved refining the workshop outcomes into a presentable format, formulating actionable recommendations, and presenting the results to client stakeholders.
Impact
Operational efficiency
- The refined blueprint identified key gaps, enabling the client to remove obstacles and optimize the interoperability rollout, resulting in efficient integration across 25,000 facilities.
Strategic alignment
- The project provided a clear roadmap for stakeholder engagement and deployment management, ensuring scalability and aligning the client's efforts with long-term business goals.
What's next
As the client expands their interoperability solutions, Star remains a committed partner, supporting ongoing improvements in product readiness, sales, and deployment processes.
