Welcome to a pivotal moment in the creative industry. Despite 82% of brands still relying on traditional labor-based fees, the rise of generative AI (GenAI) is challenging agencies to rethink their value propositions. With agencies eager to demonstrate their GenAI prowess, the big question arises: Will this tech revolution redefine agency-brand relationships entirely?

Recent surveys underscore a mixed outlook: 57% of agencies expect GenAI to boost efficiency, yet a troubling 39% predict only minimal revenue improvement. This disparity signals a crucial need for agencies to not only enhance efficiency but also to make their value offering irresistible for brands. The advent of GenAI isn't just about cutting costs – it's about creating value, opening opportunities to productize these innovations, and securing a competitive advantage in a rapidly evolving market.

This event is designed to unravel the complexities of integrating GenAI into the marketing landscape. Join us as we explore the transformative impact of AI on agency-brand dynamics and discuss essential topics, including:

• Value expectations: Understanding what agencies seek from GenAI and identifying the most lucrative use cases.
• Operational augmentation: Assessing brands' readiness to incorporate GenAI tools into their marketing strategies.
• Compensation models: Exploring how GenAI influences the way brands evaluate agency output and the potential shifts in payment structures.
• Revenue opportunities: Uncovering avenues for agencies to monetize proprietary GenAI tools.
• Strategic framework by Star: Applying innovative strategies like the proprietary "Endgame Thinking" to craft long-term plans that harness the full potential of AI.

Our goal is to ignite new ideas and foster actionable insights, empowering you to make strategic investments in AI for a robust, future-proof business model.

Let’s shape tomorrow, today. 

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