VIRTUAL EXECUTIVE BRIEFING
The AI Divide:
Rethinking CMO–Agency Partnerships for Growth
Get an exclusive preview of a Forrester Consulting study on how platform technologies and AI are reshaping CMO-agency relationships.
Oct 15, 2025
4pm CET | 3pm London | 10am New York
Duration 1 hour
While revenue growth remains a top priority for the CMO, AI adoption has rapidly risen to match customer experience as a board-level focus. The challenge? Fragmented data, complex integrations, and uncertain ROI are putting new pressure on brands and agencies alike, reshaping how $1 billion-plus enterprises choose their partners.
That's why we're inviting you to an exclusive virtual briefing with Star and guest Forrester, designed to go beyond the stats and explore what sets winning partnerships apart:
✓ First-look insights from an independent commissioned study conducted by Forrester Consulting on behalf of Star of 300+ senior marketing leaders from world’s leading brands, revealing where CMOs and agencies align—and where they don’t.
✓ Actionable guidance on how to align AI investments and agency partnerships to deliver measurable growth, fast.
✓ Practical takeaways for senior leaders on translating CMO expectations into agency-led execution in the AI era.
The first 100 registrants will get early access to the full Forrester study ahead of public release.
Date: October 15, 2025
Time: 4pm CET | 3pm London | 10am New York
Duration: 1 hour
Meet our speakers
Scott Tieman
Global Head of Media & Advertising at Star
Nearly half of CMOs expect agencies to lead platform integration—yet many agencies are over-investing in areas brands don’t actually value. The winners will be those who deliver trust, speed, and innovation, and who know how to differentiate in the AI era.
Manuel Geitz
Principal Analyst at Forrester
CMOs are clear: AI, platforms, and measurable growth are top of mind right now. But the data shows a striking gap between what CMOs expect and what agencies believe they’re delivering—and that disconnect is reshaping the future of marketing partnerships.
Why to attend?
Walk away with your competitive advantage
- Get exclusive early access to Forrester’s findings and recommendations before public release
- See how your peers at $1B+ enterprises are investing in AI, platforms, and agency partnerships
- Learn how to turn expectations into execution: frameworks for measurable growth, faster
- Benchmark your current agency relationships against what top CMOs expect today
What to expect?
As we enter the AI-native era, growth now depends on automation that accelerates personalization, data practices that protect customer trust, and analytics that prove value with clarity. These are no longer nice-to-haves — they’re becoming the baseline for partnership.
But there are gaps between brands’ expectations and agency capabilities, and many agencies are struggling to deliver:
47% of CMOs say their agencies lack AI-driven automation.
38% point to weak privacy and compliance practices.
37% report poor analytics and limited transparency.
Join our exclusive online launch, where we’ll unpack Forrester’s independent study and reveal how AI, data, and platforms are redefining the CMO–agency relationship.
