ON-LINE EVENT
CMOs, AI and agencies: Insights from enterprise marketing leaders
An independent Forrester study, commissioned by Star, reveals how platform technologies and AI are reshaping CMO expectations for agency partners.
The CMO–agency relationship is being rewritten. AI is no longer optional—it’s expected.
While revenue growth continues to be on CMO's top priority, AI-adoption is now on par with customer experience. However, challenges around technology integration, data fragmentation and ROI measurement are impeding collaboration and putting pressure on how enterprise brands execute marketing.
Join us for an in-depth review of insights from 300+ senior marketing leaders at $1B+ brands ahead of the public release:
✓ How CMOs evaluate agency technology and platform services
✓ How CMO capabilities and collaboration with CTOs are shifting
✓ Opportunities for martech integration, data unification and platform capabilities
Be among the first to access Forrester’s latest CMO insights
Date: October 15, 2025
Time: 4pm CET (3pm London, 10am New York)
Meet our speakers
Scott Tieman
Global Head of Media & Advertising at Star
Nearly half of CMOs expect agencies to lead platform integration—yet many agencies are over-investing in areas brands don’t actually value. The winners will be those who deliver trust, speed, and innovation, and who know how to differentiate in the AI era.
Manuel Geitz
Principal Analyst at Forrester
CMOs are clear: AI, platforms, and measurable growth are top of mind right now. But the data shows a striking gap between what CMOs expect and what agencies believe they’re delivering—and that disconnect is reshaping the future of marketing partnerships.
Why to attend?
From creative partnerships to technology-driven collaboration, the marketing value chain is changing
Agencies that lack AI automation, robust data integration, or transparent analytics and ROI measurement risk commoditization and client attrition.
What to expect?
Growth now depends on automation that accelerates personalization, data practices that protect customer trust, and analytics that prove value with clarity. These are no longer “extras” — they’re the baseline for partnership.
But many agencies are struggling to deliver:
Join our exclusive online launch, where we’ll unpack Forrester’s independent study and reveal how AI, data, and platforms are redefining the CMO–agency relationship.
