Silicon Valley, May 28, 2024 – Star, the global consulting firm, has named Scott Tieman as the Global Head of AdTech & MarTech. In this pivotal role, Tieman will strengthen Star’s partnerships with key ad agency networks and bring AI-driven marketing transformation and platform solutions to market. Based in Silicon Valley, Tieman reports directly to Star’s CEO and co-founder Michael Schreibmann.
Tieman brings two decades of experience in marketing, media and technology, most notably with Accenture Song in San Francisco, where he recently served as Managing Director of Media, Marketing and Content Operations. During his tenure, Tieman managed a $300M marketing services client portfolio and launched Accenture Song’s global media and adtech services offering.
"Agency networks are rapidly incorporating robust platform solutions to deliver interconnected growth and transformative customer experiences to brands," said Schreibmann. "Scott's deep industry knowledge and keen understanding of evolving client needs ideally position him to not only strengthen our existing relationships with global networks, but also to integrate more AI-driven solutions and scalable tech stack into their value chains."
Scott Tieman, Head of AdTech & MarTech added: “I’m thrilled to join Star and introduce more innovative and interconnected solutions for agencies, as well as adtech and martech companies. With our engineering and design expertise, we aim to drive incremental value and impact, while elevating creativity and craftsmanship for our clients. This approach will ensure they remain competitive and distinctive in today’s rapidly evolving marketing landscape."
Tieman’s career is distinguished by his ability to seamlessly integrate strategic vision with practical execution in the digital marketing space. Tieman holds an MBA from the Haas School of Business at the University of California, Berkeley.
The announcement follows the launch of Star’s 10Forward – a future-gazing framework and trend report envisaging a series of scenarios shaped by the interplay of technology, society and business. The objective is to provide businesses with the foresight and insights to develop strategies confronting these promising yet uncertain futures.
