Star Strategy.
Innovation Advisors

We create superior solutions and impressive commercial returns for our clients through industry expertise and compelling endgames.

We're a global team
of product creators

Сrafting bold market strategies.

Team of strategists

Define, evaluate and refine disruptive strategies, optimize business models and accelerate growth.

Delivery center network

Prototype, launch and scale your concepts with speed and precision to reach the market in weeks, not months.

Design studios

Visualize ideas and create immersive, human-centered experiences that wow the end user.

Industry experts

Harness deep subject matter expertise and cross-industry experience to provide the depth needed for your vision to shine.

Your one partner in shaping business strategies and achieving truly transformational growth


Trends & Insights

Analyze the ecosystem through user research, stakeholder interviews and insights into sustained value growth.

Exploring the future of in-car comfort with a world-leading automotive supplier

Explore case study
Opportunity Exploration

Identify opportunities, establish decision criteria and evaluate the best course of action to map the best approach for your goals.

Wheels up: designing a next-gen digital ebike cockpit

Explore case study
Experience Design

Create a digital interface, map out user journeys, sketch and whiteboard ideas and high fidelity wireframes to set the foundation for your products.

Сreating a new premium travel experience

Explore case study
Roadmap Development

Understand challenges, set objectives, assess capabilities, formulate initiatives and move forward through user journey maps, storytelling, opportunity sizing and market insights.

The thinking therapy that starts at home

Explore case study
Strategy Validation

Ensure your strategy is the right one for business sustainability by testing objectives, capabilities, challenges and approaches.

Defining luxury TV viewing for the Chinese market

Explore case study
New Ventures

Develop new business units, partnerships and enterprises that leverage your competitive advantage and are primed to scale.

Unlock the disruptive potential of Star Strategy

Contact us now

Why we are different

At Star, we’re all about co-creation. From ideation through
launch, we work with our customers every step of the way.

Clear & bold endgames

We take ownership and anchor every decision to the ultimate goal.

Our benefits

  • Scale our tailor-made approach to innovation for success in the digital ecosystem
  • Craft products that resonate with your audience and expand your impact
  • Harness end-to-end product development across every business dimension and geography
  • Match your ambition and operational reality
  • Execute your ideas at scale with Star Design, Engineering teams and delivery center network.

We’re Star

star feeling

We liberate better versions of ideas, companies and people.


Service Units

Star Strategy, Star Design, Star Engineering

star being

Be bold

Stand out, be different and do things in unexpected ways.

star being

Be useful

Share your knowledge, be relevant and always keep people in mind.



HealthTech, Automotive & Mobility and more


Star Spaces

America, Europe, Asia

star being

Be yourself

Be mindful, honest and stay true to yourself.


Juha Christensen

“We believe every great person, idea and company deserves to shine. That's why we're called Star.”

star being

Be optimistic

Be confident, perceptive and see the glass half full.


career opportunities

Explore opportunities
star being

Be truly global

Be open-minded, appreciate differences and embrace diversity.



Research, Digital, Industrial and more

star being

Be clear

Don’t hide your intention, be specific and use clear language.

star being

Be kind

Be compassionate, generous and always go the extra mile.



Web & Mobile, Embedded & Hardware and more

Work at Star

We promise you the adventure of a lifetime!

  • “If you start a project blindfolded, you’ll hit a wall — to know where you want to go, you need to set the North Star goal.”

    Matthias Schmiedbauer, Head of Design at Star

  • “I think it’s a misconception that change is always a revolution.
    There’re so many ways to build on what you already have.”

    Olia Dehtiarova, Deputy Head of Product Management at Star

  • "To gain clients' trust, it's essential to communicate your expertise — and do it in the right way and on time."

    Loreena Bao, Executive Director, China

  • “Empathy is the key to the product creation and the result is based on how far you can go with it.”

    Clémentine Alexandre, Senior Designer at Star

Unleash your greatness

We motivate and inspire our crew members to constantly learn and grow.

Unleash your greatness

Variety of knowledge sharing, training and self-development opportunities - Star Web University, Star Expert and Employee Recognition Programs.

Learn more
Thrive at Star

We foster a healthy and productive work environment.

Thrive at Star

Amazing Star Spaces, flexible working hours, unique travel opportunities, financial security and health packages.

Learn more
Join a team of craftspeople

We deliver products that drive human progress and technology innovation.

Join a team of craftspeople

Expert teams, next-gen technologies, advanced methodologies and tools.

Learn more
Work for living — and for being

We celebrate victories and prioritize happiness and productivity.

Work for living — and for being

Dynamic tech and educational events, social clubs with top industry experts, corporate celebrations and fun activities.

Learn more
Lead breakthrough projects

We take pride in crafting remarkable and truly authentic projects.

Lead breakthrough projects

Work on the full product lifecycle — from ideation and concept to delivery and post-market support.

Learn more

Recent cases

Automotive & Mobility

Co-designing the world’s
first in-car companion

Explore case study

Automotive & Mobility

Designing a next-gen HMI

Explore case study


Helping ZEISS digitally
transform the eye exam

Explore case study

Want to start a new project with us?

Contact us now

Strategy Experts

Christopher Scales

Director of Strategy & Insight, Denmark

Jawad Bhatti


David Box


Seth Vogel


Michele Monico

Senior Vice President of Design

Do you want to know more?

We are truly global.
Explore our locations around the world.

minusplusloadercrossplusarrowarrow-downfacebooktwitterlinkedininstagramquotefilter-arrfilter-not-choosenfilter-choosenbellstar quote background