CTV and OTT advertising capabilities

Win more advertisers with bespoke CTV and OTT advertising capabilities

Harness our expertise in crafting programmatic solutions for top-tier agencies worldwide to create competitive connected TV (CTV) and over-the-top (OTT) advertising capabilities.

Advertisers face challenges rooted in the fragmented CTV and OTT space

CTV or OTT-only media inventory
CTV or OTT-only media inventory
Insufficient targeting precision and data enrichment options
Insufficient targeting precision and data enrichment options
Poor guidance for self-service advertisers
Poor guidance for self-service advertisers
Narrow options for ad formats and experiences
Narrow options for ad formats and experiences
Lack of cross-platform measurement and reporting capabilities
Lack of cross-platform measurement and reporting capabilities
Delayed product functionality adaptation to market shifts
Delayed product functionality adaptation to market shifts

Partner with Star to build and scale your CTV and OTT platform capabilities

Gain a competitive edge with faster delivery by leveraging our wealth of experience and team expertise. 

Accelerate your time-to-market with Star's AdTech experts

  • AdTech expertise
  • Experience with Big Five
  • Endgame-centric mindset
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  • Extensive AdTech expertise

    Tap into our deep understanding of demand and supply dynamics, with a track record of crafting game-changing solutions for digital advertisers, publishers, and ad agencies.

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  • Experience with Big Five

    We are working with matrixed organizations with numerous stakeholders to co-create a modular platform enabling the business to build upon, extend and future proof their technology offering. 

  • Endgame-centric mindset

    Benefit from long-term outcomes, ensuring solutions are tailored not only to current needs but also to anticipated future demands. Our holistic approach across strategy, product, design, and engineering drives end-to-end innovation.

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Create tomorrow, today with Endgame Thinking

The fragmented nature of the OTT and CTV advertising space presents both challenges and opportunities for advertising platform providers. While it can be complex to navigate, Star provides a unique framework, Endgame Thinking, equipping your company to be proactive architects of your future.

Industry Experts

  • K Burovstev

    Konstantin Burkovtsev

    Product Manager,
    Adtech & Martech

  • Olia Dehtiarova

    Olia Dehtiarova

    Head of Product Management

  • Cristian Garcia

    Cristian Garcia

    Senior Delivery Manager

  • Anna Buts

    Anna Buts

    Head of Marketing,
    AdTech & MarTech

  • S Shvets

    Sergii Shvets

    Program Manager

  • O Oleksiienko (1)

    Oleksii Oleksiienko

    Technical Product Manager

Get in touch with our Experts

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Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.

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Contacts

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