Win more advertisers with bespoke CTV and OTT advertising capabilities
Harness our expertise in crafting programmatic solutions for top-tier agencies worldwide to create competitive connected TV (CTV) and over-the-top (OTT) advertising capabilities.
Advertisers face challenges rooted in the fragmented CTV and OTT space
CTV or OTT-only media inventory
Insufficient targeting precision and data enrichment options
Poor guidance for self-service advertisers
Narrow options for ad formats and experiences
Lack of cross-platform measurement and reporting capabilities
Delayed product functionality adaptation to market shifts
Partner with Star to build and scale your CTV and OTT platform capabilities
Gain a competitive edge with faster delivery by leveraging our wealth of experience and team expertise.
Accelerate your time-to-market with Star's AdTech experts
Extensive AdTech expertise
Tap into our deep understanding of demand and supply dynamics, with a track record of crafting game-changing solutions for digital advertisers, publishers, and ad agencies.
Learn moreExperience with Big Five
We are working with matrixed organizations with numerous stakeholders to co-create a modular platform enabling the business to build upon, extend and future proof their technology offering.
Endgame-centric mindset
Benefit from long-term outcomes, ensuring solutions are tailored not only to current needs but also to anticipated future demands. Our holistic approach across strategy, product, design, and engineering drives end-to-end innovation.
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Create tomorrow, today with Endgame Thinking
The fragmented nature of the OTT and CTV advertising space presents both challenges and opportunities for advertising platform providers. While it can be complex to navigate, Star provides a unique framework, Endgame Thinking, equipping your company to be proactive architects of your future.
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