

Patient journey optimization
For every healthcare business, success hinges on meeting the needs of patients and caregivers throughout their healthcare journey.
What we offer
Harness a customized external viewpoint that precisely identifies gaps and potential avenues for growth throughout any phase of your product or service development journey.
Unpack new product and service opportunities by mapping out clinical workflows. This process provides us with a deeper understanding of the products or services and enables us to define the necessary requirements and development efforts.
Impact stories
Go-to-market strategy for a connected Insulin Pen
A global pharmaceutical company
Key deliverables:
Mapping the current patient journey for Type 2 diabetes care in the UK across primary and community care
Quantifying the UK market size for Type 2 diabetes in primary and community care
Charting the tasks and identifying pain points for primary and community care professionals throughout the Type 2 diabetes patient journey
One platform strategy for a global mental health and wellbeing service
A global insurance provider
Key deliverables:
End-user and customer research to underpin a cohesive front-end user interface design
Technical capabilities assessment of third party content, integrations, data management, and regulatory compliance
Value stream and monetization assessment of three go-to-market partnership models
Innovation strategy for new products and services
A global Medical Device Manufacturer
Key deliverables:
Analysis of as-is customer and patient journey for myopia through primary and secondary research
Technical capabilities assessment of client’s current software infrastructure
Translation of customer and patient pain points into opportunities for new products and services

Cross-functional collaboration
Our global teams fuse cross-industry expertise to provide around-the-clock and end-to-end development, taking into account cultural differences, local trends and specifics needed to deliver consistent customer experience across all touchpoints.
Award-winning design
Scale up the creative process to create human-centered, immersive and rich experiences that drive enduring loyalty and engagement.
Leverage decades of our experience crafting and evolving world-class healthtech products and services
Our clients say...
Discover how to boost your patient journey
