by Geoffrey Parker
Patient journey optimization
For every healthcare business, success hinges on meeting the needs of patients and caregivers throughout their healthcare journey.
What we offer
Harness a customized external viewpoint that precisely identifies gaps and potential avenues for growth throughout any phase of your product or service development journey.
Impact stories
Go-to-market strategy for a connected Insulin Pen
A global pharmaceutical company
Key deliverables:
- Mapping the current patient journey for Type 2 diabetes care in the UK across primary and community care
- Quantifying the UK market size for Type 2 diabetes in primary and community care
- Charting the tasks and identifying pain points for primary and community care professionals throughout the Type 2 diabetes patient journey
One platform strategy for a global mental health and wellbeing service
A global insurance provider
Key deliverables:
- End-user and customer research to underpin a cohesive front-end user interface design
- Technical capabilities assessment of third party content, integrations, data management, and regulatory compliance
- Value stream and monetization assessment of three go-to-market partnership models
Innovation strategy for new products and services
A global Medical Device Manufacturer
Key deliverables:
- Analysis of as-is customer and patient journey for myopia through primary and secondary research
- Technical capabilities assessment of client’s current software infrastructure
- Translation of customer and patient pain points into opportunities for new products and services
Cross-functional collaboration
Our global teams fuse cross-industry expertise to provide around-the-clock and end-to-end development, taking into account cultural differences, local trends and specifics needed to deliver consistent customer experience across all touchpoints.
Award-winning design
Scale up the creative process to create human-centered, immersive and rich experiences that drive enduring loyalty and engagement.