Media and advertising
Connected tools, workforce, marketing ecosystem
When teams, tools and data operate seamlessly together, campaigns move faster, costs come down and client-vendor relationships grow stronger.
Where creativity meets technology
We are a technology and integration partner with over 15 years of experience in building platforms, integrating AI and enabling business transformation for leading players across the media & advertising ecosystems.
Trusted by
Industry insights
Strengthening connections that shape the industry
Our independent 2025 Forrester Consulting study, The Next-Gen Marketing Platform Imperative, brings fresh clarity to how leading marketing organizations and the partners who serve them are rethinking growth. Grounded in insights from 300+ Fortune 500 CMOs, the research pinpoints where expectations are shifting and what it now takes to stay indispensable.
For brands and agencies alike, it’s a practical advantage. The findings shape how Star helps you build stronger, more connected ecosystems: where data, creativity, and technology work in sync to deliver measurable impact and long-term partnership value.
Building the connected systems behind modern marketing
We turn strategy into systems by connecting tools, data, and workflows to eliminate friction and power growth. We design modular, AI-enabled systems that automate complexity and free teams to focus on high-impact innovation.
Strategy advisory
We help you align technology roadmap and AI adoption with business strategy and market opportunities
Integration & interoperability
We enable seamless integration across tools, workflows and data to eliminate fragmentation and unlock connected marketing operations
AI platform & product development
We design and build, or help you augment, modular, AI-native platforms that take away manual processes to give marketers more time for creativity and human ingenuity.
Our services and solutions
Enabling AI-native workflows and collaboration across industry
Digital strategy & AI adoption advisory
Define AI vision, benchmark capabilities and build actionable technology roadmaps that address client expectations and growth needs.
AI-native platform & product development
We design and build modular AI native platforms or enhance existing ones with AI agents to streamline workflows, automate processes and deliver differentiated client value.
Marketing ecosystems integration & client interoperability
Connect agency platforms seamlessly with clients’ marketing tools and broader ecosystems to strengthen relationships.
Strategic advisory
Define AI and automation roadmaps, identify high-value use cases in ad ops and reporting and align technology investments with advertiser expectations.
Interoperability & ecosystem integration
Connect publisher platforms with agencies, advertisers and ad-tech vendors to enable seamless data flow, campaign transparency, and faster collaboration across the ecosystem.
Product & AI tool development
Build or enhance modular tools that automate repetitive tasks (asset QC, versioning, approvals), consolidate reporting into client-based dashboards, and support self-serve campaign management with embedded AI agents.
Unified dashboard and reporting
Connect your martech, project management and marketing tools into a single collaborative workspace.
Vendor integration & interoperability
Aggregate disparate data and gain real-time insight across all campaigns, vendors and channels.
AI-enabled workflow integration and AI agent
Embed generative AI into in-house marketing operations and deploy AI agents that orchestrate entire workflows.
Bespoke platform and data solutions
Integrate fragmented tools and scattered data into brand-owned data platforms, with unified dashboards.
Digital strategy & AI adoption advisory
Define AI vision, benchmark capabilities and build actionable technology roadmaps that address client expectations and growth needs.
AI-native platform & product development
We design and build modular AI native platforms or enhance existing ones with AI agents to streamline workflows, automate processes and deliver differentiated client value.
Marketing ecosystems integration & client interoperability
Connect agency platforms seamlessly with clients’ marketing tools and broader ecosystems to strengthen relationships.
Our experts
Lolly Mason
Head of Strategic Accounts
Oleg Lebedyn
Head of Solutions Architecture, AI
Olia Dehtiarova
Head of Product Management
Martin Fix
Technology director, AI
Actionable insights
Industry insight. Proven playbooks. Stories of successful transformation.
Based on independent Forrester research of 300+ CMOs, learn how agency-client integration is driving shared growth in the age of AI.
by Lolly Mason
ViralGains is the leading provider of video advertising technology. Their platform enables clients to build video ad journeys and create campaign flows. ViralGains partnered with Star to create a unique, interactive and fully-functional proof of concept (POC) for their clients.
Unlock the power of AI in advertising: Optimize pitches, cut costs and conquer budget challenges while fueling creativity.
Discover how platform-driven agencies are redefining creativity, efficiency, and client relationships.
Generative AI is already being used to speed up creative assets creation for agencies—but did you know AI can also help reduce pitch costs? Read about 8 important use cases in advertising.
Ready to accelerate your transformation?
Get in touch to see how Star can help you modernize your platforms, adopt AI, align your teams and deliver impact faster.
