Partnering with AppyWay
to make parking forgettable

Overview

AppyWay exists to make parking forgettable, and in so doing has created a range of different products and services such as digital mapping, parking management and analysis solutions. Armed with best-in-class curbside data and APIs, as well as close relationships with local authorities UK-wide, AppyWay continues to strive to realize the untapped potential of the curbside, and bring that value to its customers.

Challenge

Looking to capitalize on strong in-market momentum, AppyWay identified its existing mobile application(s) as at risk of falling behind the needs of users as well as limiting the potential of its future business model.

The idea

To solve this, AppyWay wanted to develop a new B2C and fleet mobile application demonstrating the capabilities of their data. The application was intended to support future funding rounds, improve the customer experience for existing users and demonstrate the capabilities of AppyWay to future partners. 

Earlier in the year, the AppyWay team had completed a design sprint to ideate on the functionality for the MVP. They engaged Star for our end-to-end product development experience along with deep expertise in mapping and mobile solutions. Star put together a full stack team covering product, design, engineering and testing to work side-by-side with the AppyWay product and backend team.

Project

The core functionality of the applications included displaying, searching and filtering parking options, helping consumers to understand the cheapest and nearest options. This was delivered with a high-quality user experience executed as native iOS and Android applications.

The application is now being used to secure new commercial opportunities for AppyWay as they look to expand their business into new domains. Following the launch of the product in market, individual users will be able to take the stress out of parking, while fleet operators will have a new tool to reduce parking fines for their drivers.