Creative Economy 2.0: How AI is reshaping the value of creativity

Date: June 26, 2024
Time: 4:00 – 5:00 pm BST

Welcome to a pivotal moment in the creative industry. Despite 82% of brands still relying on traditional labor-based fees, the rise of generative AI (GenAI) is challenging agencies to rethink their value propositions. With agencies eager to demonstrate their GenAI prowess, the big question arises: Will this tech revolution redefine agency-brand relationships entirely?

Recent surveys underscore a mixed outlook: 57% of agencies expect GenAI to boost efficiency, yet a troubling 39% predict only minimal revenue improvement. This disparity signals a crucial need for agencies to not only enhance efficiency but also to make their value offering irresistible for brands. The advent of GenAI isn't just about cutting costs – it's about creating value, opening opportunities to productize these innovations, and securing a competitive advantage in a rapidly evolving market.

This event is designed to unravel the complexities of integrating GenAI into the marketing landscape. Join us as we explore the transformative impact of AI on agency-brand dynamics and discuss essential topics, including:

  • Value expectations: Understanding what agencies seek from GenAI and identifying the most lucrative use cases.
  • Operational augmentation: Assessing brands' readiness to incorporate GenAI tools into their marketing strategies.
  • Compensation models: Exploring how GenAI influences the way brands evaluate agency output and the potential shifts in payment structures.
  • Revenue opportunities: Uncovering avenues for agencies to monetize proprietary GenAI tools.
  • Strategic framework by Star: Applying innovative strategies like the proprietary "Endgame Thinking" to craft long-term plans that harness the full potential of AI.

Our goal is to ignite new ideas and foster actionable insights, empowering you to make strategic investments in AI for a robust, future-proof business model.

Let’s shape tomorrow, today. 

Explore the transformative impact of AI on agency-brand dynamics

Register now

Meet our speakers

  • Jon Lonsdale

    Jon Lonsdale

    CEO at Publicis Pro

  • Vitaly Pecherskiy

    Vitaly Pecherskiy

    CEO and Co-founder at StackAdapt

  • Valeria Balaro

    Valeria Balaro

    VP of Marketing at Star

  • Scott Tieman

    Scott Tieman

    Global Head of AdTech at Star

Recently Star has released 10Forward, a future-gazing report into 2034 with FinTech, HealthTech and Automotive trends. 10FWD isn't about making predictions; it’s about preparing you to meet and get ahead of what comes next. 

With our insights and strategic foresight, we empower agencies to lead proactive conversations with brands. It’s not just about reacting to changes – it's about shaping them. Provide your clients with distinctive scenarios and tools, helping them make crucial decisions now to capitalize on emerging opportunities of tomorrow.

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Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.

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