The global automotive industry is entering a critical decade of transformation, driven by electrification and rising geopolitical uncertainty. Vehicle sales in China sales up 12% in the first half of 2025. US auto sales are forecast to drop in 2025 due to the impacts of tariffs. As global OEMs and suppliers navigate shifting tariffs and accelerate supply chain realignment, one truth is clear: there’s no one-size-fits-all strategy to combat this. Now localization is more important than ever.
In this automotive industry outlook, experts from China, Japan, Germany, and the United States — four of the most influential automotive markets — share their unique insights and perspectives on the challenges and trends facing OEMs in 2026. With deep, on-the-ground intelligence, they provide strategic foresight to help you understand how each market thinks, competes and differentiates themselves.
Whether your focus is on strengthening brand differentiation, optimizing operational efficiency or exploring new revenue streams, this outlook gives you actionable insights to look beyond the noise and plan for long-term automotive success.
What you'll learn:
- A forecast and analysis of the global automotive industry
- Automotive industry trends to know for 2026 and beyond
- What today's consumers want from car manufacturers
- Strategies for OEMs to succeed in new markets
