How automotive HMI and Voice AI are shaping the new in-car experience
In-car technology and the automotive user experience influence car-buying as much as safety, comfort, and drivability for some consumers. These drivers are looking for easy-to-use digital interfaces and tools that promote productivity, efficiency, and an enjoyable ride. HMI and Voice play a growing role in automotive UX, and they are advancing at an exponential pace. The 2021 Mercedes-Benz S-Class, for example, features new voice capabilities aimed at creating more natural and useful interactivity.
But the more advanced AI gets, the greater the expectations consumers have for the experience. “When it just feels so natural to talk to their car, people expect that it’s just as smart as a human being,” Wolfgang Klein said in the podcast.
For OEMs and their partners, getting HMI and Voice right requires a combination of smart design, advanced engineering, and a holistic understanding of customer wants, needs, and brand expectations. It is challenging but exciting work, and the best part is we have just scratched the surface of what is possible.
The fun and thought-provoking discussion explored automotive HMI and Voice trends, changes. Key insights included:
Product Manager for the #HeyMercedes MBUX Voice Assistant
in the North American market.
Automotive HMI and Voice AI are still in nascent stages, yet they are making a huge impact on the in-car user experience. Here are a few predictions the experts made about challenges and opportunities for HMI and Voice.
The discussion makes it clear that all three guests love their job. They also enjoyed the discussion, and we think our listeners will, too. So, please check out this behind-the-scenes look at Mercedes-Benz technology and the future of HMI development and Voice in auto.
These were just a few highlights from the discussion. Be sure to listen to the podcast for more insights about automotive HMI development and the future of cars.
Want to go deeper? Our Automotive & Mobility team would love to tell you about their experience working with automotive innovators to redefine what is possible. Recent projects include designing a next-gen HMI and creating an in-car concierge service. Contact us today to learn what Star can do for you.