IAA 2021 recap: the trends and tech redefining mobility

Automotive & mobility trends and technologies R1hbapm

Since 1897, the International Motor Show Germany has been where the movers and shakers of the Automotive and Mobility Industry debut new production vehicles, showcase concept cars and set the stage for the most impactful trends and technologies on the scene. Rebranded as IAA Mobility and taking place in Munich for the first time (instead of its traditional Frankfurt home), this year truly set a new direction for the world's biggest auto show. 

More than anything, it was a major industry shift towards sustainability. EVs and green energy were core topics at this year's events. Even still, protesters took to the streets, criticizing IAA and the automakers for not going far enough and for even "greenwashing" the event. 

The consumers have spoken. They are looking for greener, multi-modal and interconnected transport options. As the industry pivots, we feature a selection of some of the most impactful automotive trends and technologies to take the stage at IAA 2021. 

Download now and discover: 

  • New technologies and the rising EV revolution 
  • How micromobility is reshaping cities 
  • Trends in urban mobility and smart city infrastructure
  • Insights into smart transport networks and ecosystems

Smart, multimodal and electric:
Trends and technologies from IAA 2021

Related topics


North America, Big

We are truly global.
Explore our locations around the world.

North America, Big

Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.

Insights & inspiration

Receive the latest Star insights on trends, technologies and endgame-driven approaches straight to your inbox.


Or write us at hello@star.global

© Copyright Star 2024. All rights reserved Privacy Policy

plus iconminus iconarrow icon pointing rightarrow icon pointing rightarrow icon pointing downarrow icon pointing leftarrow icon pointing toparrow icon pointing top rightPlay iconarrow pointing right in a circleDownload iconResume iconCross iconActive Badge iconInactive Badge iconFocused Badge iconDropdown Arrow iconQuestion Mark iconFacebook logoLinkedin logoLinkedIn logoFacebook logoTwitter logoInstagram logo