Automotive virtual assistants

Automotive virtual personal assistants

Meeting the demand for personalized in-car experiences

With changing mobility habits, consumers expect personalized, intuitive in-car experiences that cater to their individual needs, driving the demand for advanced technologies in the automotive VPA (Virtual Personal Assistant) market.

Star empowers brands to meet these expectations by unifying AI-driven virtual and physical assistants and voice technologies across every touchpoint.

VUI & conversational design
- UX Design for conversational AI
- Research in conversational AI
- Strategy for conversational AI
- Development & implementation
Physical companions
- Market analysis & strategic approach
- Use case ideation
- Industrial design concepts
- Character & behavior framework & guideline
- Physical & digital prototyping
Digital assistants
- Market analysis & strategic approach
- Use case ideation
- Visual design concepts & states
- Character & behavior framework & guideline
- Digital prototyping

Driving value with virtual automotive personal assistants

One of the biggest reasons OEMs are adopting AI-powered car assistants is to keep up with user behavior, streamline operations, and enhance safety.

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Enhanced user experience and brand loyalty
By offering a personalized and intuitive in-car digital assistant, you can provide an improved user experience, fostering brand loyalty and customer satisfaction, which can lead to increased vehicle sales and recurring revenue from loyal customers.
Data monetization
Digital assistants can collect valuable data on user preferences, driving habits, and other relevant information. You can monetize this data by analyzing it and offering targeted advertisements, personalized recommendations, or even selling anonymized data to third-party advertisers or partners.
Value-added services
In-car digital assistants can be leveraged to provide additional services to users, concierge support, point-of-interest hints, alternative routes and more. You can monetize these value-added services through subscription models or by partnering with third-party service providers and earning revenue through revenue-sharing agreements.
Custom features and subscriptions
You can offer custom features or subscription plans for enhanced functionality or exclusive content within your digital assistant platforms. This monetization strategy allows users to access advanced capabilities or unique experiences for a fee, providing a steady revenue stream and increasing the overall return on investment.
Ecosystem integration and partnerships
AI-powered car assistants serve as a gateway to establish partnerships with other service providers, such as music streaming platforms, food delivery services, or parking aggregators. These collaborations not only enhance the user experience but also open up new revenue opportunities through referral fees, advertising partnerships, and revenue-sharing models, making them a valuable component of the connected car ecosystem.

Foster emotional bonds
with personalized
in-car experiences

✓ We at Star have been pioneers for in-car companions.

✓ Our expertise in conversational design ensures interactions that feel natural and deeply resonate with users.

✓ From concept to implementation, we’ve defined our own process and tools to create virtual assistants for cars that connect on both a functional and emotional level.

Let our expertise work for you.