5 steps to ignite your digital health solutions

Ed Adamson
Christopher Scales
Geoffrey Parker

by Ed Adamson, Christopher Scales, Geoffrey Parker

Digital health solutions action guide R1hbapm

The pressure on US health systems is growing. By 2030, there will be an estimated shortage of 15 million healthcare workers. Furthermore, the population is quickly aging, with over 10,000 people turning 65 daily. The current health system just can’t ensure quality care for these people’s urgent and non-urgent needs. Let alone the threat of another pandemic and the effects of ongoing population health challenges. 

It’s a similar story around the world. That’s why now is such an important moment for healthcare innovation that won’t just solve these challenges but fill gaps left by traditional medicine. Join Star’s digital health experts as we help you ideate, execute and launch value-based care products and services. 

Be inspired to lead HealthTech change

In 2020, digital health adoption accelerated more in one year than the previous ten. Digital health tools like telehealth, remote patient monitoring, voice assistants, health platforms and more deliver value-based, user-centric innovation that empowers patients, providers, payers and everybody in the ecosystem. 

Digital health has infinite potential to revolutionize our relationship to healthcare. Both legacy providers, payers and systems along with new entrants seek to create innovative and enduring HealthTech products and solutions. 

But how do you move from an idea into an actionable and viable plan? The road to healthcare market success is windy. There is significant competition and regulatory and safety considerations that must be factored into any project. 

HealthTech products and solutions

Embrace healthcare industry challenges as opportunities

Healthcare companies suffer from all the same issues as those in other areas. They have to be competitive, agile and forward-thinking. But then you have to layer unique industry challenges around health and safety. 

You have to ask yourself key questions like: 

  • What are the regulatory requirements? 
  • What level of data security protocol is required? Can it ward off the growing cyber threats across the healthcare landscape? 
  • Are my systems future-proofed for ecosystem evolution? 
  • Do we have a strong value-based care business model?

At Star, we embrace the challenges as key areas to not only distinguish ourselves from the rest of the pack but discover room for new growth. 

Five steps to digital health success

Healthcare design thinking unlocks remarkable ecosystem opportunities. No matter your focus, you can move agilely and navigate a clear and successful route to market if you: 

  1. Experience the ecosystem realities 
  2. Partner with a spectrum of specialists from day 1
  3. Embrace complexity early to drive smart solutions
  4. Think from an intrinsically user-centric perspective
  5. Apply service design to iterate and build long-term confidence 

That’s not all. We also cover the tools and approaches from data science applications to interoperability; you’ll understand what you need to make the most of your ideas. 

Five steps to digital health success

Game-changing digital health strategies

The healthcare industry is rapidly changing. We've seen unprecedented moves from legacy retailers like ZEISS to get into the market, along with disruptive startups reaching unicorn status seemingly overnight. 

Whether you're a brand new startup, traditional incumbent or something in between, we can help get you on the road to digital health success. 

At Star, we have 12+ years of co-creating end-to-end healthcare breakthroughs that drive real value for healthcare industry stakeholders. Connect with our digital health experts now to see how we can help you start transforming this plan into your next success story.

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Ed Adamson
Director of Strategy & Insight at Star

As Director of Strategy and Insight at Star, Ed Adamson harnesses his hybrid background to combine design execution with creative strategy and innovation, translating insight complexity into tech-driven opportunities in Digital Finance. For 20+ years, he has guided global leaders across Financial Services, Healthcare and Consumer Goods sectors, empowering them to embrace business challenges as strategic openings to deliver market value across many touchpoints.

Digital health solutions action guide Rapkbapm
Christopher Scales
Director, Strategy & Insight at Star

As Director of Strategy and Insight at Star, Christopher works primarily with the HealthTech Practice team to define human-centered digital strategies designed to improve engagement and deliver better health outcomes. In addition to his healthcare design experience, he has also successfully brought to market consumer electronics, automotive and heavy industry products and solutions. Before joining Star, Christopher held numerous senior roles in strategic design consulting, internal corporate design and innovation groups.

Digital health solutions action guide Ratkbapm
Geoffrey Parker
Technology Director, HealthTech at Star

As Technology Director for HealthTech, Geoff brings over 25 years experience designing and delivering software solutions. Dedicated to healthcare, life sciences and wellness industries, Geoff believes that technology should enhance our lives in a non-invasive manner. He enjoys working with clients to understand their business and user needs, and deliver secure, connected and engaging solutions that address the industry's regulatory requirements and deliver value to all stakeholders.

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