Vehicle companion applications are playing an increasingly important role to customers and OEMs alike. For consumers, these apps are tools for improving the driving experience and simplifying everyday life. For OEMs, they are a means to deepening customer relationships, keeping up with user expectations, and standing out from competitors by creating seamless, digital-enabled experiences.
To better understand these apps and the role they will play in the future of connected mobility, Star conducted a first-of-its-kind analysis of vehicle applications, comparing app features across brands and across regions.
In this report you will discover:
- Trends in vehicle application features
- The most creative and surprising vehicle app capabilities
- The "ideal" vehicle application experience
- 8 trends that will shape the future of the landscape