WEBINAR
Rethinking Automotive HMI in the Age of Agentic AI
How AI systems will redefine the customer journey - creating new opportunities and challenges along the way.
Date: November 11, 2025 • 4:00 - 5:00 pm CET
Location: online
As AI systems evolve from assistive tools to autonomous, agentic collaborators, the way we interact with the car is undergoing a fundamental transformation. This shift brings tremendous opportunities to design unprecedented experiences — but also introduces new challenges, both for users and for the design process itself.
Join us to unpack the real design implications of Agentic AI — what’s changing, where to start, and how to build intelligent, human-centered automotive experiences that scale.
In this session, we will unpack:
✓ The Evolution of AI → The Revolution in User Experience
How the rapid evolution of AI technologies is reshaping human–vehicle interaction and redefining the nature of user experience.
✓ Opportunity Spaces within Agentic AI for HMI
Where intelligent systems open up new possibilities for creating richer, more intuitive, and more personalized cockpit experiences.
✓ Dissecting the Complex Challenges
The key issues that arise — not only for the end user experience but also within the design and development process itself.
✓ Practical Tips and Recommendations
Actionable insights on how to navigate emerging challenges and avoid common pitfalls when designing with AI.
✓ The Star Lens
How Star’s proven innovation framework, The Star Lens, can help teams navigate increasing complexity and successfully design transformative, human-centered experiences.
Meet our speaker
Adrian has more than 14 years of professional experience and is a strong believer in Human-Centered-Design. Adrian’s passion is creating outstanding user experiences that meet financial viability and technical feasibility needs.
“Agentic AI isn’t just a technological shift — it’s a design shift. The real challenge is not building smarter systems, but designing the right relationships between humans and intelligent machines.”
- Get a clear understanding of how Agentic AI is reshaping User Experience and therewith HMI design.
- Identify where to start — and what pitfalls to avoid.
- Practical examples of how Star is leveraging AI in both design processes and product experiences.
Join us to explore how AI is evolving from assistant to collaborator — and what that means for the future of HMI design.
