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Head of Marketing, FinTech

You

Must have:

  • 5+ years of experience within Digital, Demand gen and Brand Marketing 
  • 3+ years of experience in Financial Services / FinTech 
  • 3+ years of account-Based Marketing (ABM) within a B2B experience in a client-facing environment  

Should have:

  • 3+ years of experience in professional services / consulting organization (important to have some consulting experience, ex BCG, EY, PWC…)
  • Experience within Solution Sales marketing (we are not a Software product company as such, but we build and sell complex solutions for our clients – we need someone who understands solution sales) 
  • Curiosity to learn and grow 

Nice to have:

  • Experience with working within multinational and working for global clients (a person who has worked/traveled/lived in more than one of the following countries: Germany, France, UK, USA, Nordics, Hong Kong) 
  • Experience with Channel / Ecosystem marketing 
  • Be able to challenge the status quo 
  • Part of a start-up accelerator as a mentor or participant

Responsibilities

  • Lead the Account Based Marketing (ABM) strategy to deliver account-based marketing programs and opportunity-centric campaigns for start-ups and enterprise clients within the FinTech / Financial Services industry.
  • Tailored to the sales priorities of the account and the needs of each client, you will design bespoke programs to help the account teams at all stages of the sales lifecycle – from building and developing strategic relationships to influencing perceptions to position us for sales success.
  • Lead integrated marketing and communications growth initiatives, omni-channel marketing for both internal and client-facing programs, including strategy development, the creation of research-based thought leadership, executive communications, go-to-market campaigns, analyst and media relations, advertising, analytics, events, training, awards and employee engagement.
  • Build and execute on an internal communication strategy for all Star stakeholders (Industry vision, direction, ambitions) with the industry team. 
  • Help Star build Client-Life Cycle strategy in cooperation with the Account Management Team

The Company

Star is a global technology company that connects strategy, design, and engineering services and helps companies to accelerate their product innovation. We support our customers every step of the co-creation way — from ideation and concept crafting to full-stack development and putting solutions into the hands and minds of end-users.
Star works for businesses in a variety of industries, including Automotive & Mobility, Health & Wellness, FinTech, and others.
Customers include Panasonic, Lotus, Zeiss, NIO, and Lufthansa.

Compensation and Benefits

Star offers a competitive and rewarding salary and benefits package as well as an intellectually and creatively stimulating work environment. You will find professional flexibility, new ways of working and unique international travel opportunities.

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