Automotive & Mobility
Experience is the new engine
74% of drivers buy for the experience. Winning means going beyond the cockpit — creating personalized journeys where digital and physical touchpoints connect seamlessly.
Agentic HMI for driver experience
STRATEGY FOR OEMS
Agentic HMI: Redefining the driver experience
Cars are evolving into intelligent companions: agentic HMI blends AI and design to create deeply personalized, intuitive driving experiences. But with this leap comes a new set of challenges around trust, data, and scale.
AI in supply chain
In-car digital assistants in 2026
Enabling differentiation and efficiency in a shifting global market
With deep industry expertise and global delivery capabilities, we help OEMs, fleet operators, and mobility providers differentiate through exceptional user experiences and unlock efficiency with AI-powered platforms, accelerating digital transformation across the mobility ecosystem.
We work with
Automotive OEMs
Differentiation through connected experience
Fleet and Logistics
Efficiency through optimized supply chains
Mobility providers
Seamless journeys through digital platforms
Trusted by the world’s leading OEMs to deliver what’s next
From idea to validated concepts in 3 months
Star’s holistic research methods, particularly the contextual user interviews, provided a clear understanding of driver needs and behavior in real-world situations
Giuliana Moroni
Market Intelligence Lead
A global HMI framework, built to flex
By developing a flexible, scalable design system, Star enabled SAIC to expand and adapt designs to meet regional user needs while maintaining brand consistency.
Yidan Bao
Product Manager
Smart EV charging from plug-in to savings
Star's expertise and dedication have enabled us to create a user-centric solution that meets the needs of our diverse users and stakeholders.
Ben Boutcher-West
CDO
Powering urban micromobility at scale
Star always delivered on our expectations with quality, and have been a key for us to flexibly staffing our teams with engineering talent.
Anders Ivarsson
CTO
Growth has three gears. We make them shift together.
We help OEMs and suppliers define executable product and technology strategies — from architecture and feature roadmaps to ecosystem planning — design personalized, AI-driven in-car and digital experiences that deepen engagement, and deploy AI-powered platforms that cut procurement and logistics costs, accelerate launches, and monetize vehicle and customer data.
Moving the Automotive industry forward with focused expertise
Next-gen experiences
OEMs and mobility providers need distinctive, intelligent user journeys to build loyalty and monetize services — we design and deliver personalized, cross-platform experiences across vehicles, mobile, and cloud that turn every interaction into a brand and data asset.
Operational efficiency
Fleet, logistics, and supply chain leaders must reduce costs and increase resilience — we optimize operations with AI, automation, and regulatory-aware platforms that simplify complexity and accelerate decisions.
New revenue streams
Mobility providers and OEMs need to move beyond one-time sales — we define, validate, and build digital products, services, and platforms that generate recurring revenue and support the shift to software-defined business models.
Our services and solutions
Turning mobility challenges into value
HMI research & prototype
Explore and validate next-gen in-car experiences and align teams faster with interactive, real-time HMI prototypes.
HMI design & development
Build production-ready HMIs that are scalable across platforms and built to deliver brand and usability at speed.
Multi-touchpoint UX for mobility services
Create seamless journeys across vehicle, mobile, and cloud to unlock personalization, consistency and monetization
AI-powered personalization
Adapt in-car experiences with AI by personalizing content, comfort and features based on driver context and behavior.
Companion & lifestyle apps
Deliver mobile apps that extend the vehicle experience, service access and cross-platform continuity.
Connected commerce & in-car payments
Enable in-vehicle payments to boost convenience, retention and new revenue streams.
Voice & multimodal interaction
Build intuitive voice interfaces that enhance safety, reduce distraction and match user expectations.
Experience data & feedback loops
Capture and use UX signals to continuously refine features and inform data-driven product decisions.
Embed compliance across Mobility ecosystem
Build trust and reduce enterprise risk with embedded privacy, security, and AI governance, aligned with TISAX, GDPR, and the EU AI Act.
Our impact
Where the rubber meets the road
See how we help industry leaders turn bold ideas into measurable business impact.
Drive for safety: Conceptualizing next-gen HMI
Hyundai Motor Europe, in partnership with Star, is revolutionizing driver safety and in-car experiences through cutting-edge Human-Machine Interface (HMI) solutions. Our research-driven approach sets new benchmarks for automotive innovation and user focus.
Elevating Connected Kerb's EV network with smart charging solutions
Learn how we enhanced Connected Kerb’s EV charging app with smart charging capabilities, improving user engagement and operational efficiency. Our partnership led to a successful cross-platform launch, supporting market expansion and driving their mission for sustainable urban mobility.
Drive for safety: Conceptualizing next-gen HMI
Hyundai Motor Europe, in partnership with Star, is revolutionizing driver safety and in-car experiences through cutting-edge Human-Machine Interface (HMI) solutions. Our research-driven approach sets new benchmarks for automotive innovation and user focus.
Elevating Connected Kerb's EV network with smart charging solutions
Learn how we enhanced Connected Kerb’s EV charging app with smart charging capabilities, improving user engagement and operational efficiency. Our partnership led to a successful cross-platform launch, supporting market expansion and driving their mission for sustainable urban mobility.
Redefining the urban mobility experience with Voi
Star partnered with Voi to enhance their micromobility operations across Europe by delivering agile software engineering, enabling faster feature releases, optimized fleet management, and a seamless user experience for both riders and field teams.
Enhancing BMW's Cloud Data Hub with data visualization
BMW partnered with us to ramp up their capabilities and deliver a data visualization solution that helps their teams build powerful business cases, rally stakeholders together and underpin the next big idea in mobility.
Creating an in-car concierge service
Star and NTT DATA envision the next evolution of smart travel: an in-car AI digital assistant connected to a network of nearby services.
Our experts
Simone Zahn
Head of Strategic Accounts
Martin Fix
Technology director, AI
Oleg Lebedyn
Head of Solutions Architecture, AI
Manuel Gattinger
Head of Design, Germany
Ready to accelerate your transformation?
Get in touch to see how Star can help you modernize your platforms, adopt AI, align your teams and deliver impact faster.
