GTM No Script

Creating a world-class virtual accounting platform


1-800Accountant is a leading American virtual accounting platform with over 1 million users. It provides small businesses with a full suite of online accounting services, including tax preparation, virtual bookkeeping, financial best practice consulting, and auditing. It has an A+ rating from the Better Business Bureau and consistently gets good reviews on TrustPilot.

  • Developed a new SSO web portal for tax and accounting services.
  • Built accompanying web, iOS, and Android apps and sub-apps.
  • Integrated with Intuit and Finicity.
  • Created an Admin web interface to connect clients and 1-800Accountant experts.
  • Enabled better backend efficiency via automation, smart chat functions, and feedback channels.
  • Saved $1M yearly operational costs by moving from Salesforce to their own CRM.

The idea

1-800Accountant set out to make accounting easier and more accessible for their clients. In addition to simplifying access to their services, they wanted to cater to a broad range of virtual bookkeeping and online accounting needs. They needed a technical partner to transform their vision into reality, so they chose Star.

fintech digital design
fintech app development


During a four-year-long partnership, Star worked with 1-800Accountant to develop ClientBooks, an entirely new single-sign-on (SSO) web portal. Along with the accompanying iOS and Android apps, ClientBooks provides a new take on virtual accounting management, enabling small businesses to benefit from a wide range of online bookkeeping, tax and financial features in one place.

What Is Virtual Accounting Management?

Virtual Accounting Management helps small businesses simplify their bookkeeping and accounting process – without hiring an in-house accountant. It can include the following:

  • Preparing financial reports & documents (income, profit and loss statements, balance sheets, etc.)

  • Ensuring financial regulatory and tax compliance

  • General recordkeeping

  • Payroll & employee tax

  • Accounts payable/receivable

  • Balancing/reconciling accounts

  • Tax preparation and auditing assistance

Unlike virtual accounting software, virtual accounting does not require the business owner to shoulder most of the work; aside from inputting information, all of the bookkeeping is done remotely, by qualified professionals. This makes it very popular with cash-and time-strapped solopreneurs, startups, and other small businesses.


One of this virtual accounting platform’s key features is the ability to automatically sync bank and credit transactions to the system, categorize them, and use this data to generate financial reports. This feature required integrating with Finicity (to pull transaction records into the system) and Intuit QuickBooks. Automation allows 1-800Accountant’s consultants to work efficiently, use fewer resources, and focus on helping clients rather than doing data entry.  

ClientBooks has solved a major problem for small businesses – finding the time and money for proper bookkeeping. And the new website, apps, and administration portal has enhanced the user journey for both clients and consultants, allowing 1-800Accountant to provide an extended suite of online accounting solutions. 

fintech software development

Project Scope

Service lines

  • Product management
  • UX/UI design
  • QA & Operations
  • Product launch and support


  • Front End
  • Back End
  • iOS
  • Android